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A woman sitting on the carpeted floor of a nursery, holding a newborn baby in front of a white crib. The room has a beige wall with the name 'madden' in gold above the crib, and books on wall-mounted shelves.

Get to know the wonderful founders and discover new products.

LSW London

Joe Savage Art

Kate Fox Design

Two beige fabric pouches with tags and twine bows, branded 'Moonie', against a yellow background.

Moonie

By Tilly

Minibeau

Mischief Candles

The Mum Collective

Baby girl clothing and accessories including a cream floral shirt with ruffled collar, dark green suspenders and ruffled skirt, matching dark green socks, and a beige hair bow with floral pattern on a beige elastic band.

Olive & Cradle

Nosy Crow

Two white bottles of Mushie baby care products, lavender shampoo & body wash and lavender baby body lotion, surrounded by sprigs of lavender on a light surface.

Mushie

Pink and purple pacifiers on a woven surface with a teddy bear in the background.

Frigg

A young girl in a yellow sweater and colorful striped pants standing outdoors on a rope ladder.

Little Green Radicals

A young girl playing with floating foam and small toys in a water table with colorful compartments.

Inspire My Play

A collection of plush toys, a vintage television, books, and snacks in a cozy room.

Moulin Roty